Internet of Things (IoT)

How IoT Is Changing Marketing and Advertising

IoT devices are enabling tech companies to gather a lot of data about users; here's how marketers can use IoT in marketing and advertising.

Ostap Zabolotnyy
Ostap ZabolotnyyDigital Marketing Manager
How IoT Is Changing Marketing and Advertising

The Internet of Things is changing how consumers behave, but it's also revolutionizing how marketers engage with their audiences. Google has recognized the opportunities that IoT is presenting for marketers and advertising, which is why it introduced a new feature at CES 2016 called Partner Connections.

Industry experts anticipate that over 20 billion smart devices will be connected to one another by 2025. This isn't just changing how businesses are using IoT but also how they are marketing themselves. 

Businesses have begun to understand that their traditional strategies of delivering ads on channels like TV no longer work as consumers are more interested in digital content than ever before. Marketers are focusing on providing value through personalized recommendations, messaging apps, and better customer service experiences.

Since companies are generating revenue from data that users are sharing with them, they need to find new ways of optimizing how they engage with consumers. Customers want to engage with ads and content that is relevant and timely to avoid irrelevant, spammy campaigns.

Marketers need to learn how to embrace this shift and deliver experiences for consumers seeking informative, personalized insights based on their preferences and interests.

Using Social Data to Create Smarter Marketing Campaigns

Social data can be used to create smart marketing campaigns that target people in a highly personalized way. For example, smartphone users have about 24 apps on average on their phones, and if they're targeted for each app, that's potentially 24 completely different ad campaigns being served up every day.  

And this doesn't include the fact that most social media users are sharing information about themselves online - brands can use this information to make even more personal connections with potential customers.

This is changing how marketers are using social channels like Facebook and Twitter. Social data is being used to create highly personalized campaigns that provide value for the consumer and help businesses grow their revenue - it's a win-win.

By providing customers with targeted content they're interested in, businesses show consumers that they care about what matters most to them. This type of engagement can improve customer loyalty and increase sales over time.

IoT technology, such as smart home appliances, smart TVs, and wearables, created new opportunities for marketers that need to be embraced immediately. Businesses need to focus on creating personalized experiences for their customers across all channels, including IoT.

Targeting Consumers by Channel

As mentioned above, marketers no longer focus on traditional media like TV but instead on delivering new and creative campaigns through IoT devices. This is helping brands reach consumers in a new way, which makes their marketing strategies more effective than ever before. 

Marketers can now target individuals based on where they are spending time online or what types of content they're sharing with friends on social networks like Facebook and Twitter. 

In the next few years, we'll see sales and marketing become more personalized than ever before. IoT is changing how marketers can serve up highly targeted ads and provide value for consumers at the same time. This new trend will change how companies market themselves and what they do behind the scenes to improve customer service and revenue growth.

The Rise of Conversational Commerce

Conversational commerce is taking off. In the future, many transactions will be completed via chat. Brands that want to succeed in this new environment need to listen and engage with customers when they're ready to talk. They need to focus on delivering personalized assistance, not simply pushing promotional content.

Consumers want relevant and helpful information when they're doing research or shopping for something. Instead of sending customers the same generic ads over and over again, marketers will create channels where customers can come to them with questions. 

This includes live chats and social messaging platforms like Facebook Messenger and Slack that allow brands and customers to interact regularly and share valuable insights about their preferences and interests.

Enterprises should start thinking about conversational commerce as we know it today because it will only grow in popularity in the years ahead. Companies that embrace this shift now will set themselves up for long-term success later on because they'll gain a competitive advantage and attract more customers.

By 2025, we'll see IoT influencing how marketers interact with their audiences and serve up personalized messages. Companies will deliver highly targeted campaigns that consider where consumers are spending time online or which devices they're using to search for information about brands or products. 

IoT Is Disrupting Marketing As We Know It

IoT is disrupting how marketers interact with their audience across multiple channels simultaneously. In the future, it's going to have a drastic effect on social media networks like Facebook and Twitter. 

Marketing is all about creating relationships with consumers based on trust and mutual respect. When marketers engage in helpful and relatable ways, they build better connections with audiences who share similar values and appreciate a brand or product. To achieve this goal, companies must start thinking about IoT-based marketing beyond pushing promotional content over and over again. They need to start thinking about social messaging platforms. These channels allow marketers to share helpful information instead of generic ads, giving businesses an edge over those who don't embrace this shift now because they'll miss out on new opportunities as IoT-based marketing continues to grow as a trend.

IoT is disrupting how manufacturers sell goods online by bringing forth conversational commerce - making it possible for consumers worldwide to buy products from any brand at the touch of a button via chatbots. Marketers also have another exciting avenue opened up before them with the rise of IoT: They can utilize the Internet of Things to give consumers deeper insights into their brands.

For example, through IoT technology, marketers can better understand consumer tastes and preferences and adapt packaging to what instantly appeals to customers. This allows manufacturers to provide visually appealing product displays that are more likely to be selected because they are what the buyer wants - thus delivering a better customer experience. 

The Internet of Things makes it possible for companies to build relationships with consumers based on trust and mutual respect by personalizing promotional content and presenting helpful information that these audiences want - to educate them about products before they buy anything online.

IoT Is Making Conversational Commerce Possible

The rise of conversational commerce provides an exciting opportunity for businesses that recognize its potential to engage with customers because it enables companies to reach them in ways that aren't possible at the moment.  

Marketers need to embrace IoT-based marketing beyond offering promotional content because this technology allows them to engage consumers more personally, allowing them to build brands by sharing helpful information instead of generic ads.  

Manufacturers are also developing rich customer profiles to deliver better experiences that reach audiences everywhere without alienating anyone because they offer personalized content across multiple channels.

With the rise of conversational commerce, it also becomes possible for marketers to automate interactions with customers using chatbots which reduces costs while increasing efficiency; this is what makes IoT-based marketing increasingly important for companies looking to grow their brands. On the other hand, marketers who do not keep up with this trend risk losing out on new opportunities.

IoT-Based Marketing Gives Consumers More Control

The Internet of Things allows companies to create smarter interactions with customers, so both parties benefit. Marketers can encourage shoppers to engage with helpful content by offering customizable product displays that are intended to get them interested in buying goods online. 

Through IoT, marketers can better understand consumer tastes and preferences, making it possible for them to offer visually appealing promotional content that is more likely to be selected than others because it appeals directly to buyers - delivering a better experience overall.

This also allows marketers to build relationships with customers based on trust and mutual respect through personalized interactions that are not intrusive or annoying. IoT-based marketing allows marketers to create highly targeted content that is more likely to engage with their target audiences because it's based on helpful information instead of generic ads.

When it comes to IoT, marketers have the chance to deliver informative content that engages with consumers via social messaging platforms to help them make better buying decisions without being pushy or aggressive in the process. This provides a good experience for both parties, greatly benefiting brands looking to grow their customer base by offering rich experiences everywhere.


IoT devices allow technology companies to collect a lot of data about users, which marketers can use to better tailor their ads and offers to their potential customers. This means that companies will only need to show relevant ads to relevant people; thus, this will result in lower ad spends per user and increase the returns on the marketing campaigns, allowing companies that will utilize IoT in their marketing to increase their profits.

Get our infopack

Best quick guide to start working with us.