Searfi is an online directory for companies operating in the UAE. The platform provides information to citizens and tourists about products, services, brands, and their business locations across the country. The mobile-friendly interface contains a search function that lists results by location, making finding the right business more convenient for the user. Business owners who list their company with Searfi are given a dedicated URL for their business where they are able to amend their listing to reflect changes in location, contact details and the goods and /or services on offer.

Each business page also allows customers to write testimonials, rate the businesses and its products, give recommendations, chat in the social media section, and exchange lost & found information. Searfi.com further helps local businesses and service providers promote their offers online by enabling them to review relevant site statistics, edit corporate information, and manage user feedback.